The next big thing to become irresistible is the French beret (video & podcast)

This winter, during the fashion week in Paris, Umbert was able to discover the famous French beret present notably at Dior.

He now wonders how men should wear it?

Benefits of this coaching :

  • Best methodology to become irresistible
  • An innovative technique to unleash your charisma
  • Learn the new etiquette & manners
  • A better lifestyle

“Fashion is what we wear. What is out of date is what others are wearing. “, Oscar Wilde

« La mode est ce que l’on porte. Ce qui est démodé, c’est ce que portent les autres.”, Oscar Wilde

Synonymous with French elegance since haute couture, and especially Dior, has put it in the spotlight during a fashion show.

The beret was born in Béarn, in the south-west of France, a long time ago, when shepherds accompanied sheep in the mountains. On the way back, the women of the village made this hat, with the wool of the sheep, to keep warm in the head in winter, and to protect from the sun in summer.

They are still made in Béarn by the Laulhère plant in Oloron-Sainte-Marie. The beret is manufactured 80% by hand. It is made of wool, with a silk lining, making it, therefore, an exceptional product, local and natural.

Anthony Quinn, Alain Delon, and Che Guevara immortalized him.

Alain Delon, Anthony Quinn – The next big thing to become irresistible is the French beret

It can sometimes be a little military, but the choice of models is vast and can adapt to his personality: classic, military, artist or poet.

Che Guevara – The next big thing to become irresistible is the French beret

The length of your hair will also determine the choice of model, color, and how to wear it.

With long hair, leave a few strands of hair on the forehead, neck or sides. You can also pull them back. The beret can then be tilted to the side to give a romantic look.

With short hair, wear the straightest on the head for a tighter look.

Black, red, in summer or winter, be chic, a little impertinent, always irresistible, dare the French beret.

So here is the French beret that returns to the front of the stage for men.

You will be able to buy the French beret everywhere in the south-west of France, especially in the Basque Country.

But also in Paris: Maison Laulhere, 14-16 rue du Faubourg Saint Honore 75008 Paris

What to remember: the French beret protects from cold and heat. Right French product, it can be worn in a chic way, depending on your haircut.

How to become irresistible? Download now the free eBook available on this blog.

Bon voyage !

Umbert De Paris

Don’t dress like a rock star, especially for a date (Vidéo & Podcast)


To listen to the podcast click here :



Umbert is always elegant, or casual-chic, even when he plays sports.

Why ? Because, most of the time, people judge others on their first impression, especially in Asia.

Even if you don’t care about your appearance, make an effort, it is essential.

The professional category, the age, the way of life, are important in man fashion, and each person will choose his style.

It is also a proof of respect for others.

However there are basics to respect to not look old-fashioned, on any occasion. Don’t dress like a rock-star, especially for a date.


« Fashion fades, only style remains », Coco Chanel, french fashion designer

« La mode se démode, le style jamais », Coco Chanel, créatrice de mode française


In this article :

1) The basics on how to dress

2) Différent styles

3) How to dress on special occasions


1) The basics on how to dress

Wear clean clothes. This seems obvious, but it is better to remember it. Of course, you will have also taken care of your physical cleanliness (hair, nails, skin).

Wear simple clothes, but that will showcase you, in which you feel natural and comfortable.

Avoid t-shirt, jeans with holes, dirty and too old shoes.

No flashy colors, keep them for later … Avoid the black color which is most of the time reserved for the funerals.

Avoid short-sleeved shirts, unless they are bent, sleeves tight, plain, prefer timeless polos.

Large belt buckles can be worn on jeans, but never with a suit.

The socks must go up below the knee, of course nobody can see them, but in Paris you never know …;) The choice of the color is important : choose the pant or shoes color, and avoid the white ones.

If you never wear suits, avoid them if the date or meeting is casual. You can also choose a mismatched pants and jacket to be more natural. Same for the tie.

Do not wear synthetic costumes, it shines, it’s uncomfortable, and there are so many natural materials available !

Never put the tie in the waistband of your pants, the tie should barely touch the top of the pants. The small side of the tie should not be longer than the large one.

Think about your age, your profession, your style and adapt your style.

Do not try to change your style at the first appointment. You will play a role inevitably, and this will take away all your natural. People will see it  immediately ! If your style does not please, it is not worth going further.

Now you are a rock-star, so smile and relax !


2) Différent styles 

  • The leader : during the all year, it is fashionable to wear a suit. In the coming winter, Umbert will choose dark suits with a plain, thin-striped plain shirt, and a plain or patterned tie (never the same color as the shirt), and a breast pocket.
  • The intellectual : fashion is not always important for them, they cultivate a style falsely neglected, that you can adopt when visiting Paris for exemple : tweed jacket, sweater with big ribs, comfortable velvet trousers, scarf.
  • The creative/tech : often in black or gray, no tie, but a scarf. Umbert loves to wear a cashmere scarf for the winter.
  • The exubérant : everything seems possible to them, but pay attention to the limit not to exceed.

3) Special occasions

On special occasions you have to ask the dress code. If there is an invitation, it should be written on the card.

  • Casual : try to stay natural, no excess, with a wonderful sweater or a sport jacket during the autumn/winter.
  • Casual-chic : you need a suit and very nice leather shoes.
  • Informal : upgrade for a dark pant, suit and shoes. That applies very well when you visit a friend in a 5 stars hotel or a fine dining restaurant, even if people are getting more casual nowadays.
  • Black tie : you need to wear a tuxedo, and the shoes that matches. Avoid to rent one, you will feel more confortable in a tuxedo that perfectly suits you.


Umbert always follow the fashion for man, but most of the time remains in the dandy-chic style, that the he loves so much.

Every month you can read about his Weekends to get updates on the best shops, and more advices.

Umbert doesn’t want to dress like a rock-star, especially for a date, because this is not his natural style.

What must be remembered : if you stay natural, but chic, and if you smile and relax, nobody will be able to destabilize you.


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Bon voyage !

Umbert De Paris