The best February weekend in Paris (vidéo & podcast)

Umbert joins Paris after participating in the International Comic Strip Festival in Angoulême (France).

His favorites were: Batman celebrating his 80th birthday and the Taiyo Matsumoto retrospective devoted to childhood.

It is now time to spend a festive weekend with his best friends in Paris.

Benefits of this coaching :

  • Best methodology to become irresistible
  • An innovative technique to unleash your charisma
  • Learn the new etiquette & manners
  • A better lifestyle

« The trip is the part of the dream. », Xavier Roy Photographer.

« Le voyage c’est la part du rêve. », Xavier Roy Photographe.

In this article :

1) Day 1

  • Check-in: Le Pavillon de la Reine
  • Brunch: Café des Musées
  • Shopping: Isaac Reina, Le Slip Français, Saint James, Pied de Biche, Bonne Gueule, Merci
  • Organic cosmetic shop: Huygens
  • Hairdresser: Kare Hair Stylist
  • Diner: Le Train Bleu
  • Cocktail: Danico

2) Day 2

  • Coffee & Croissants: Le Pavillon de la Reine
  • Exhibition: Japon-Japonisme-Objects Inspired
  • Brunch: Chez Monsieur-Royal Madeleine
  • City tour: Champs-Elysées
  • Diner: L’Ambroisie
  • Show & Cocktail: 38 RIV

3) Day 3

  • Brunch: Georges
  • Exhibition: The Cubism
  • High tea: Le Dali

4) The cool stuff

  • A.L.K Atelier Lytfa Kujawski

1) Day 1

  • Check-in
Le Pavillon de la Reine 28 Place des Vosges, 75003 Paris

In the heart of the Marais district, Umbert chose this address to appreciate the charm and the discretion of this place, full of history, on the oldest site of Paris. Umbert and his friends like to chat in the living room of the restored hotel, in front of the big fireplace, forgetting the time.

Le Pavillon de la Reine 28 Place des Vosges, 75003 Paris

  • Brunch 14:00-15:00
Café des Musées 49 Rue de Turenne, 75003 Paris 

The best beef bourguignon in Paris! Umbert doesn’t hesitate to recommend this dish to his friends. The dish simmers 5 hours according to a traditional recipe: a real bistro and a family kitchen.

Café des Musées 49 Rue de Turenne, 75003 Paris

  • Shopping 15:00-17:00
Isaac Reina 12 Rue de Thorigny, 75003 Paris 

The motto of Isaac Reina is: “Keeping the essentials: the function” Umbert finds that by choosing men’s bags of pure and natural beauty. He likes Model Number 909, the perfect bag for the weekend.

Isaac Reina 12 Rue de Thorigny, 75003 Paris

Le Slip Français 137 Rue Vieille du Temple, 75003 Paris 

All underwear for men gathers in this fantastic shop: underpants, boxers, pajamas, socks. The choice is vast, the colors and the motifs are inventive. Umbert chooses boxers “Marius Quatro.»

Le Slip Français 137 Rue Vieille du Temple, 75003 Paris

Saint James 116 Rue Vieille du Temple, 75003 Paris, France 

You will be sexy and so trendy with a striped sweater and a hat like sailors.

Saint James 116 Rue Vieille du Temple, 75003 Paris, France

Pied de Biche 5 Rue Commines, 75003 Paris 

For comfort and elegance, Umbert loves to put on shoes with city sneakers. The model with leather upper is perfect for walking on pavers, or in the countryside, and combines with many types of pants.

Pied de Biche 5 Rue Commines, 75003 Paris

Bonne Gueule 15 Rue Commines, 75003 Paris 

The line “Bonne Gueule” offers casual clothes, adapted to the current lifestyle. Humbert also looks at the Hast brand for shirts and also recommends this shop for the advice of the vendors.

Bonne Gueule 15 Rue Commines, 75003 Paris

Merci 111 Boulevard Beaumarchais, 75003 Paris 

Umbert likes the idea that this concept store gives back some of the benefits to support the cause of Malagasy women and children. In addition to the decorative objects and clothes, there are various rare and exclusive pieces.

Merci 111 Boulevard Beaumarchais, 75003 Paris

  • Organic cosmetic shop 17:00-18:00
Huygens 24 Rue du Temple, 75004 Paris 

The commitment of the brand is to respect the man and the environment according to very demanding criteria — no tests on animals, biodegradable or recyclable packaging. Umbert particularly appreciates the possibility of choosing its tailor-made products, prepared for you according to your choices. The range “Belle Gueule” for men is lovely.

Huygens 24 Rue du Temple, 75004 Paris

  • Hairdresser 18:00 – 19:00
Kare Hair Stylist 4 bis Rue Saint-Sauveur, 75002 Paris

Umbert practices sporting activities in the magnificent “Le Klay” room and goes to the “Kare” hairdressing salon, which opened in this prestigious setting. It is a “bubble where to relax” as Jérémy Fromentin, the manager, rightly says.

Kare Hair Stylist 4 bis Rue Saint-Sauveur, 75002 Paris

  • Diner 20:00 – 23:00
Le Train Bleu Gare de Lyon Place Louis-Armand, 75012 Paris 

A real palace that was built for the Universal Exhibition of 1900. In 1963, the restaurant took the name “The Blue Train” in tribute to the famous train of the same color that went from Paris to Ventimiglia in Italy and the very chic French Riviera. Salvator Dali, Jean Cocteau, and Brigitte Bardot have breathed these magical places. Umbert has selected: home-cooked foie gras, leg of lamb, rum baba.

Le Train Bleu Gare de Lyon Place Louis-Armand, 75012 Paris  

  • Cocktail 23:00
Danico 6 Rue Vivienne, 75002 Paris

After crossing the Daroco restaurant, Umbert and his friends sip delirious cocktails listening to the rhythm of the 80s funk. Jean likes the “Kota Termate,” a mix of 3 rums. “Camille” is a cocktail without alcohol composed of beet juice and coconut water. Umbert is tempted by “For You Barman.”

Danico 6 Rue Vivienne, 75002 Paris

2) Day 2

  • Coffee & Croissants (at the hotel) 10:00 – 12:00
Le Pavillon de la Reine 28 Place des Vosges, 75003 Paris

Discreet and elegant, steeped in history, the breakfast corner invites you to the relaxation and indulgence. The pancakes are amazing, the scrambled eggs too, the jams and the honey are delicious — what an excellent time to start an intense Parisian day.

Le Pavillon de la Reine 28 Place des Vosges, 75003 Paris

  • Exhibition 12:00-14:00
Japon-Japonisme-Objets Inspirés, 1867-2018. 107 Rue de Rivoli, 75001 Paris (until 15/03/2019) 

In 1867, Japan participated for the first time in a world exhibition. Japanism became an artistic movement in Europe. The Musée des Arts Décoratifs is dedicating this exhibition to more than 1500 objects during 150 years of history. Umbert appreciated the mix of tradition and modernity that inspires the presentation of objects.

Japon-Japonisme-Objets Inspirés, 1867-2018. 107 Rue de Rivoli, 75001 Paris (until 15/03/2019)

  • Brunch 14:00 – 16:00
Chez Monsieur-Royal Madeleine 11 Rue du Chevalier de Saint-George, 75008 Paris 

Umbert trains his friend Alexandre in this chic bistro to discover the Provencal frog legs or veal blanquette casserole. For dessert the crêpes sauées Suzette. A stop of happiness for gourmands.

Chez Monsieur-Royal Madeleine 11 Rue du Chevalier de Saint-George, 75008 Paris

  • City tour 16:00-18:00

“In the Champs-Elysees, in the sun, in the rain, at midday or midnight, there is everything you want at the Champs-Elysees” sang Joe Dassin (French singer).

An architecture-oriented walk will allow you to discover “the most beautiful avenue in the world. »

Umbert recommends admiring the 19th-century facades:

Guerlain House

At number 68, the Guerlain House: you have to enter to discover a magical world of luxury and tradition. Why not be tempted by a traditional “Habit Rouge” eau de toilette or the perfume “L’Homme Idéal L’Intense. »

At number 74, the Claridge Gallery.

Cartier House

At number 154, the Cartier House is in a beautiful mansion; you will admire the interior decoration and crystal chandeliers.

Arc de Triomphe

A visit to the Arc de Triomphe allows to see all Paris and to have an unforgettable souvenir.

At number 133, a historic address, the Drugstore-Publicis, commercial space symbolic of the years 1958. You will find there everything you need.

Louis Vuitton store

At number 101, the largest Louis Vuitton store in the world. The art-deco facade and the interior structure of the store are an invitation to travel and discoveries.

Artcurial building

At the Champs Elysées roundabout, stop in front of the Artcurial building, and take the time to admire the details.

Umbert hopes that this Parisian and fantastic walk seduces you.

  • Diner 19:00 – 20:00
L’Ambroisie 9 Place des Vosges, 75004 Paris 

This private address is a place steeped in history and traditional cuisine. Umbert advises langoustines with sesame, wild turbot with shallots and for dessert a light tart with bitter cocoa.

L’Ambroisie 9 Place des Vosges, 75004 Paris

  • Show & Cocktail 20:00 – 23:00
38 RIV 38 Rue de Rivoli, 75004 Paris 

In a 12th century cellar is an intimate jazz club. The program is varied and eclectic, and it changes every week. While sipping a cocktail, it’s the soul of the music that you have to discover. Paris is famous for its jazz cellars.

38 RIV 38 Rue de Rivoli, 75004 Paris

3) Day 3

  • Brunch 11:00 – 13:00
Georges 6th floor Centre Pompidou Place Georges Pompidou, 75004 Paris 

From the Eiffel Tower to Montmartre you will have an incredible view of Paris. Enjoy snails and spicy lobster pasta in this theatrical setting.

Georges 6th floor Centre Pompidou Place Georges Pompidou, 75004 Paris

  • Exhibition 13:00 – 16:00
Le Cubisme. Le Centre Pompidou Place Georges-Pompidou, 75004 Paris (until 25/02/2019) 

Cubism is a decisive moment in the history of modern art. John Golding, an art historian, defines it as “a way of approaching the new world.” Braque, Picasso, Juan Gris, Fernand Léger, lead us into this universe that will change modern painting.

Le Cubisme. Le Centre Pompidou Place Georges-Pompidou, 75004 Paris (until 25/02/2019)

  • High tea 16:00
Le Dali at hotel Meurice 228 Rue de Rivoli, 75001 Paris 

Cédric Grolet, elected “Best Pastry Chef in the World 2018” offers unique and delicate creations. Umbert enjoyed the pepper sandwich and his friend Astrid the “Paris-Brest” absolutely divine.

Le Dali at hotel Meurice 228 Rue de Rivoli, 75001 Paris

4) The cool stuff: learn how to draw with a French artist

A.L.K Atelier Lytfa Kujawski 18 rue de Thorigny, 75003Paris

“I’ve spent my life learning how to draw like a child” Pablo Picasso.
Beginner or advanced, Lytfa teaches you the art of drawing according to your personality. She provides all that you need, and you can choose a theme or let Lytfa guide you. Classes are with a group or private, contact Lytfa for an appointment. Dare to draw and create like a child!

A.L.K Atelier Lytfa Kujawski 18 rue de Thorigny, 75003Paris

Umbert hopes you will enjoy this beautiful weekend in Paris.

Next month he will make you discover other amazing places in this fantastic capital.

What you must remember: It is essential to know some rules of life, especially in France, to adopt a chic attitude. Umbert’s advice helps you all year long.

How to become irresistible? Download now the free eBook available on this blog.

Bon voyage!

Umbert De Paris anniversary

It’s Umbert De Paris anniversary this month.

Thank you all from the bottom of my heart for your support.

How to become irresistible? Download now the free eBook available on this blog.

Bon voyage !

Umbert De Paris

The next big thing to become irresistible is the French beret (video & podcast)

This winter, during the fashion week in Paris, Umbert was able to discover the famous French beret present notably at Dior.

He now wonders how men should wear it?

Benefits of this coaching :

  • Best methodology to become irresistible
  • An innovative technique to unleash your charisma
  • Learn the new etiquette & manners
  • A better lifestyle

“Fashion is what we wear. What is out of date is what others are wearing. “, Oscar Wilde

« La mode est ce que l’on porte. Ce qui est démodé, c’est ce que portent les autres.”, Oscar Wilde

Synonymous with French elegance since haute couture, and especially Dior, has put it in the spotlight during a fashion show.

The beret was born in Béarn, in the south-west of France, a long time ago, when shepherds accompanied sheep in the mountains. On the way back, the women of the village made this hat, with the wool of the sheep, to keep warm in the head in winter, and to protect from the sun in summer.

They are still made in Béarn by the Laulhère plant in Oloron-Sainte-Marie. The beret is manufactured 80% by hand. It is made of wool, with a silk lining, making it, therefore, an exceptional product, local and natural.

Anthony Quinn, Alain Delon, and Che Guevara immortalized him.

Alain Delon, Anthony Quinn – The next big thing to become irresistible is the French beret

It can sometimes be a little military, but the choice of models is vast and can adapt to his personality: classic, military, artist or poet.

Che Guevara – The next big thing to become irresistible is the French beret

The length of your hair will also determine the choice of model, color, and how to wear it.

With long hair, leave a few strands of hair on the forehead, neck or sides. You can also pull them back. The beret can then be tilted to the side to give a romantic look.

With short hair, wear the straightest on the head for a tighter look.

Black, red, in summer or winter, be chic, a little impertinent, always irresistible, dare the French beret.

So here is the French beret that returns to the front of the stage for men.

You will be able to buy the French beret everywhere in the south-west of France, especially in the Basque Country.

But also in Paris: Maison Laulhere, 14-16 rue du Faubourg Saint Honore 75008 Paris

What to remember: the French beret protects from cold and heat. Right French product, it can be worn in a chic way, depending on your haircut.

How to become irresistible? Download now the free eBook available on this blog.

Bon voyage !

Umbert De Paris

Happy New Year

Dear All, 

I would like to thank you for all the joy and experiences you have made in my life. 

You will always be special for me. 

This year, my only goal is to make people happier. 

A new year is like a blank book, and the pen is in our hands. It’s a chance to write a beautiful story for ourselves. 

Happy New Year

Umbert De Paris

How to introduce yourself according to the New Etiquette (Vidéo & Podcast)


To listen to the podcast click here :



Umbert is invited to a party with his friend Diane in a sumptuous Haussmann apartment in Paris.

Diane friends know the good manners and how to behave.

To present oneself is the first act of interaction with the other guests.

The first impression being the one that counts the most, Umbert reminds you of the basic rules of the New Etiquette and manners.


“Politeness is a mark of respect : nature gives it, education increases it », Louis-Philippe de Ségur, diplomat 

“La politesse est une marque de respect : la nature la donne, l’éducation l’augmente”, Louis-Philippe de Ségur, diplomate 


In this article : 

1) General rules

2) The presentations rules

3) The presentation process

4) Kiss or no kiss


1) General rules to introduce yourself according to the New Etiquette

Immediately giving the best self-image is a difficult art, so Umbert offers you those general advices that are easy to follow anywhere.

  • First you have to stand-up to meet the guests.
  • Keep your arms loosely at your side, ready to shake hands.
  • Smile to give the image of a person at ease, happy to know those that are presented to you.
  • Do maintain eye contact to prove your sincerity and confidence, do not keep your sunglasses if you are outside.
  • Speak clearly to avoid having the caller repeat, especially your name, so never chew gum, or eat while talking.

If you are shy or uncomfortable, have someone introduce you.

If you meet a celebrity, do not stare at her, and take a picture only with her permission, especially if she has a bodyguard !!


2) The presentations rules to introduce yourself according to the New Etiquette

  • Three criteria must be respected : the age, the sex and the social status.
  • The youngest person is presented to the oldest
  • The man to the woman
  • An employee to his employer
  • The least “graded” to the most “graded”


  • The persons to reach out first are :
  • The women
  • The hosts
  • Older people
  • People of high social standing


3) The presentation process to introduce yourself according to the New Etiquette

  • State your name first, then your second name: “Good evening, Umbert De Paris ». Never say : the name first, or Mr Umbert De Paris, or I am Umbert De Paris. Only use Mr or Mrs when you make an appointment, for example, at the hairdresser.
  • You can say « Mr », « Sir », « Mrs » or « Madam » only for an older person.
  • How should the handshake be ? Be careful, it reveals your personality !
  • Too strong : proof of self-confidence, but also of authoritarianism
  • Not strong enough : proof of indifference, of boredom
  • Too long : loving intention or strong affection 
  • Strong enough, not too long : this is the proper way to do it
  • If you wear gloves, remove them, but a woman can keep them in the street. The man must propose to the woman to keep them.
  • If you enter a room where there are many people : it is not necessary to shake hands, you must shake the host hand, and smile to all saying a general hello


  • Once the interlocutor knows your name, you can add “How are you? ». Never starts with “How are you?” which is reserved for intimates. 
  • You can say “I am delighted to meet you” or” I am delighted to know you “or” I am very happy to meet you “. Never say “delighted” or “I am happy” or “very happy.” 
  • If you are introduced to a young boy or girl : “Hello” can be followed by the first name. This formula is warmer.
  • If someone forget to introduce you, do not hesitate to introduce yourself by saying “Good evening, I think we have forgotten to introduce ourselves, my name is (First name and last name) ».

Exemple : 

Diane introduces Umbert to her friends. 

They first meet Emma in conversation with Charles. Diane says “Umbert, ​​Iet me introduce you to Emma ».

“Emma, may I introduce you to Umbert ?”

Then they meet Charles :  « Charles, this is Umbert ».

Umbert « How are you ? », shaking hands


4) Kiss or no kiss

  • If you want to be introduced to a woman :
  • Bow a little and introduce yourself
  • Wait for the woman to give her hand
  • Do not kiss the people you meet for the first time.
  • Never force someone to kiss you.
  • You can kiss if the person who is introduced to you bends over to kiss you
  • You can kiss a very young child
  • If a person blush while kissing him, act as if you have not noticed anything.

Umbert hopes that you’ve learned some tips to know How to introduce yourself according to the New Etiquette.

Depends on the country, greetings rituals may change, especially in Asia. Follow Umbert on his next adventures and weekends to learn about international New Etiquette advices.


What must be remembered : Always stay yourself, ready to meet and greet people. Role play with a friend to remember those rules which are very easy once known.


Quiz : Register to my blog to get regular Quiz and learn more about the New Etiquette.


You can post a comment or ask Umbert about your next weekend in Paris, and new etiquette advices, in the section below.

Sign in to download the 1st chapter of New Etiquette , and get the next vidéos, podcasts and articles.

Bon voyage !

Umbert De Paris

How to spend the best September weekend ever in Paris (Vidéo & Podcast)


To listen to the podcast click here :



Umbert returns quickly to Paris for September, after having participated in the opening of the 44th Festival of the American Cinema of Deauville.

Umbert loves this time of the year when Paris comes back to life after the long break of the summer.

He likes to listen to his friends who tell him about their many trips and long weekends during the vacations.

This month, you’ll discover How to spend the best September weekend ever in Paris.


“Paris, come to invite me in your arms, I would like to dance my Paris of September”, from “Paris in the month of September” Jean-Claude Pascal, singer

“Paris, viens m’inviter dans tes bras, je voudrai danser mon Paris du mois de septembre”,  Jean-Claude Pascal, chanteur



In this article : 

1) Day 1

  • Check-in : Hotel Le Bristol
  • Brunch : Le Cabana Café, Hotel Plaza Athénée
  • Shopping : Balibaris, éclectic, Atelier Baudin
  • Hairdresser : Gentleman 1919
  • Diner & Cocktail : La Maison Blanche

2) Day 2

  • Coffee & Croissants : Hotel Le Bristol
  • City tour : Les « Puces «  de Saint Ouen
  • Brunch : Mob Hotel
  • Diner : Bar de L’Entracte
  • Show : Crazy Horse
  • Cocktail : Le 1905

3) Day 3

  • Brunch : Minipalais, Grand Palais
  • Exhibition : Les Impressionnistes à Londres, Petit Palais
  • High tea : Hotel Le Bristol


When travelling to Paris Umbert recommends the travel guid Lonely Planet Paris. He likes it because it gives you a lo of details about the culture, monuments, maps, and other cool spots.You can buy it directly from link.


1) Day 1

  • Check-in 

Umbert likes to stay at the Hotel Le Bristol in Paris. This palace offers the best service, savoir-vivre and Parisian elegance. The hotel is a reference of the French art-de-vivre. From the entrance until your room, personalized and smiling welcome is always a pleasure.

Hotel Le Bristol, 112 rue du Faubourg Saint- Honoré 75008 Paris 

Etiquette : When arriving at the hotel until 6pm say « Bonjour Madame or Monsieur”, and after 6pm “Bonsoir Madame or Monsieur », in French, it is not difficult.

  • Brunch 14:00-15:00 

The Beverly Hills Hotel Los Angeles in Paris ? Yes it is possible this summer ! The Plaza Athénée, in association with the Californian palace, has installed a superb ephemeral terrace in the heart of Paris. Green, white, pink, color, cheerfulness ! Umbert and his friends enjoy imaginative dishes from the Beverly Hills Hotel, in a chic and casual atmosphere.

Le Cabana Café, hôtel Plaza Athénée, 25 avenue Montaigne 75008 Paris

Etiquette : It is important to wait until the hostess places you. However, you can politely ask to change if the table proposed does not suit you. 

  • Shopping 15:00-17:00 

éclectic : Winter is coming, so Umbert will choose a coat and a jacket in this specialized shop, which proposes timeless clothes, mixing the traditional know-how and the high-tech materials for an absolute comfort. éclectic, 17 rue Marbeuf 75008 Paris 

Balibaris : A young and casual style for clothes that evokes the elegance of Steve Mc Queen. Umbert loves the knit ties they sell from the beginning of this brand. Balibaris, 11 rue Marbeuf 75008 Paris 

Atelier Baudin : Custom glasses. Face shape, colors, materials, everything is studied by this craftsman who will make a unique model for you. Atelier Baudin, 38 rue de Penthièvre 75008 Paris  

Etiquette : The proposed colors do not please you, it doesn’t matter. It is useless to make unpleasant reflections to the seller. Ask another advice with a smile.

  • Hairdresser 18:00 – 19:00

Umbert takes you to a surprising place ! Hairdresser, barber, but also a cocktail bar hidden at the end at the back. Everything is of high quality in this unusual place for gentlemen. 

Gentleman 1919, 11 rue Jean Mermoz 75008 Paris 

Etiquette : Before asking for a dye for your white hair, if you have any, talk with your hairdresser. Grey hair is sexy and terribly fashionable.

  • Diner & cocktail 20:00 until late …

Umbert enjoys dining with his friends on the rooftops of Paris. This is possible on the terraces of the Champs-Elysées theater, facing the illuminated Eiffel Tower, in this excellent restaurant. The “Terrasse George V” or the “Terrasse Montaigne” offer quality dishes. Every Saturday, a crazy DJ will make you dance at “Club Montaigne” until the end of the night.

La Maison Blanche, 15 avenue Montaigne 75008 Paris 

Etiquette : The flutes or champagne glasses are held by the foot, to not warm it.


2) Day 2

  • Coffee & Croissants 10:00 – 12:00

Why not taking advantage of the calm of the magnificent terrace of the Hotel Le Bristol to have breakfast ? Umbert loves this chic place, with refined service. An exceptional breakfast made by one of the best chefs in Paris.

Hotel Le Bristol, 112 rue du Faubourg Saint- Honoré 75008 Paris 

Etiquette : Before you start eating, check that your friends are already served. The rules of etiquette are valid also for breakfast.

  • City tour 12:00-14:00 

The flea market of Saint-Ouen, with its 15 markets are essential during the weekends of Paris in September. In order to not get lost, Umbert shows you his favorite places …

Biron Market : This market includes 220 antique dealers who offer art objects from 18th century, and  furnitures from Art Deco and the Far East. Umbert really likes the lightings. Marché Biron, 85 rue des Rosiers 93400 Saint-Ouen.

Paul Bert  Market : This is a place where all eras and styles mix. Umbert finds this market ideal for “shopping” as do collectors around the world. Marché Paul Bert et Serpette, 110 rue des Rosiers et 96 rue Paul Bert 93400 Saint-Ouen.

In the same street check “My discoveries” where you can find old stuff in a very good shape, especially advertisements.

Les Puces de Saint-Ouen 93400 Saint-Ouen

Etiquette : Bargain is normal at the “flea market”, but it must be done with elegance and respect. Staying courteous and calm is the most effective way to lower the price.

  • Brunch 14:00 – 16:00

Umbert and his friends go to the Mob, or Maimonides Of Brooklyn, in the heart of Saint-Ouen, a new place of life that mixes organic cooking, cinema, literature and travel. On the rooftop : a vegetable garden where the inhabitants of the district cultivate aromatics. The motto of the restaurant is to take care of yourself and your body. The new trendy place of Saint-Ouen !

Mob Hotel, 4 rue Gambetta ( at the corner of 50 rue des Rosiers) 93400 Saint-Ouen

Etiquette : The manager will be sensitive to your compliments regarding this new concept. Promise him to come back with your friends during your next stay in Paris.  

  • City tour 16:00-18:00

After this trendy lunch, Umbert takes us to the place he loves at the Saint Ouen flea market.

Serpette Market : The best known by the worldwide decorators. Umbert walks in the aisles to discover silver dinnerware, mirrors, Art Deco furnitures, and special jewelry. To make an incredible gift to Diane, he goes to the Olwen Forest boutique (aisle 3 booth 5-6-7) to pick a Joseff of Hollywood creation that imagines the jewelry from Greta Garbo’s films, Marlene Dietrich, or a necklace Coco Chanel. Sharon Stone and Ben Harper are also fans of this market. Marché Serpette, 110 rue des Rosiers 93400 Saint-Ouen.

The shop”Chez Sarah” is perfect to make a gift to Diane. Umbert is gonna choose a dress from 30’s. Chez Sarah, 18 rue Jules Vallès 93400 Saint-Ouen.

Etiquette : Old objects are rare and often fragile. You have to handle them gently.

  • Diner 19:00 – 20:00

Umbert loves to dine in this restaurant with the decor of a theater, created by Jacques Garcia : red and gold colors, portraits of actors on the walls to enjoy a traditional cuisine.

Bar de L’Entracte, 6 avenue Montaigne 75008 Paris 

Etiquette : If you made a mistake while ordering a dish, ask the server quickly if you can still change. If this is no longer possible, accept your mistake with a smile.

  • Show 20:00 – 23:00 

Umbert and his friends feel “Totally Crazy” at the Crazy Horse, with a show that once again highlights the beauty of the woman, with breathtaking lights. A must-do for Parisian nights.

Crazy Horse, 12 avenue George V 75008 Paris 

Etiquette : Do not comment on nudity during this show. It’s really vulgar and completely has been.  

  • Cocktail 23:00

This is the hidden bar of the Marais district. You have to find on the right of the restaurant “Vins des  Pyrenees” a narrow and dark staircase to discover a speakeasy with leather sofas, a refined decoration and a vegetal terrace. Umbert chooses “Zelda” or “Paris is a party”, original and delicious cocktails. 

Le 1905, 25 rue Beautreillis 75004 Paris  

Etiquette : The cocktail menu is long and the choice is difficult. You can ask the mixologist to choose for you. He will be flattered !


3) Day 3

  • Brunch 11:00 – 13:00

A huge terrace in the heart of Paris, old columns, a superb mosaic floor for this restaurant that represents the Parisian art-de-vivre. Umbert still tastes the famous chocolate cake with coffee ice cream. 

Minipalais, 3 avenue Winston Churchill 75008 Paris  

Etiquette : The chocolate cake can leave traces around the mouth. Remember to wipe your lips, especially before drinking, so you won’t stain the glass.

  • Exhibition 13:00 – 16:00 (liens affiliés)

The Impressionists in London : The war with Prussia in 1870 forced artists settled in France to take refuge in the United Kingdom. The exhibition presents arts created along the Thames or in London. Testimonials bring visitors from Paris to London to live this unknown artistic exile. 

Les Impressionnistes à Londres, Petit Palais 9 avenue Winston Churchill 75008 Paris (until 10/14/2018)  

Etiquette : If you know art well, do not make too long comments to respect the other visitors who won’t have your culture.

  • High tea 16:00

Umbert often invites his friends to this authentic Parisian palace to have tea under crystal chandeliers, admiring the old tapestries. The “full tea” formula allows you to taste raspberry or lemon tartlets, and to choose organic teas or specially created teas for the Hotel Le Bristol.

Hotel Le Bristol, 112 rue du Faubourg Saint- Honoré 75008 Paris 

Etiquette : Fruit pies can be enjoyed with the dessert spoon. If a pie is made with puff pastry, you can use a dessert knife to keep it from breaking.


Umbert hopes these tips will help you.

It is always difficult to leave Paris. So many memories, gifts and photos to share with your friends when you return. Umbert is already preparing the month of October and many surprises await you. Do not be sad and come back soon to see us !

On 09/30/2018, if you are still in Paris, do not miss the grand parade of the most beautiful cars in that will parade at the Tuileries, on the Place de la Concorde, in front of the Grand Palais and the Champs Elysees.


What must be remembered : the French are very attached to the respect of their etiquette and their culture. It is important to inform you, in order to facilitate your trip and live incredible moments with the locals.


Quiz : Register to my blog to get regular Quiz and learn more about the New Etiquette


You can post a comment or ask Umbert about your next weekend in Paris, and new etiquette advices, in the section below.

Sign in to download the 1st chapter of New Etiquette , and get the next vidéos, podcasts and articles.

Bon voyage !

Umbert De Paris

Umbert August Weekend in Paris (Vidéo)



“Every street, every stone, seemed to be only for us. We were alone on earth, in Paris in August “, Charles Aznavour, French singer


As in the song and film “Paris in August”, Umbert wants you to enjoy Paris and the charm of the “City of Lights”.

Not everything is closed, and above all everything is accessible !

Umbert enjoys terraces, gardens, a boat on the Seine and a motorcycle adventure …



When travelling to Paris Umbert recommends the travel guid Lonely Planet Paris. He likes it because it gives you a lo of details about the culture, monuments, maps, and other cool spots.You can buy it directly from link.

Day 1


Do you know why 1,900 red geraniums decorate the front of the hotel ? This is the testimony of the love story between Jean Gabin and Marlène Dietrich. The Plaza is a haute couture hotel where luxury is in the details, and not in extravagance. The hotel is a flower paradise in spring and summer.

Hôtel Plaza Athénée 25 avenue Montaigne 75008 Paris

Etiquette : if you have already stayed at an hotel, you can ask by booking the room number that you like so much.


Brunch 14:00-16:00 

Umbert enjoys the terrace and beautiful people on the famous Avenue Montaigne. An ideal moment to let time slip between friends, and sharing an excellent bottle of fresh rosé wine.

L’ Avenue 41 avenue Montaigne 75008 Paris

Etiquette : a man always asks his female guest if the choice of wine suits her.


Shopping 16:00-18:00

A little tipsy, Umbert wanders along Avenue Montaigne, looking for a unique piece in haute couture boutiques.

Dior : the famous haute-couture shop presents a men’s collection with sleek and young design. Christian Dior said : “Real elegance is everywhere, especially in what is not visible”.  Dior Homme 24 rue Francois 1er 75008 Paris

Yves Saint Laurent : The Saint Laurent look remains timeless from costume to shoes. Umbert admires the decoration of the shop reminiscent of the “Art Deco” style. Yves Saint Laurent 53 avenue Montaigne 75008 Paris

Etiquette : if you drop a clothe, it should be picked up unless the seller is near you and does.


St Dupont : Umbert chooses Marilyn Monroe’s favorite lighter, Jackie Kennedy, Humphrey Bogart, and a fountain pen to rediscover the taste and chic of writing. St Dupont 58 avenue Montaigne 75008 Paris

Vuarnet : Umbert has tried Mick Jagger’s 02 mount, the 06 worn by Alain Delon, and Daniel Craig’s “Glacier” model in “Specter”.  He chose the 03 model created in 1960 and worn by Jeff Bridges in the movie The Big Lebowski. Vuarnet 28 rue Boissy d’Anglas 75008 Paris

Caron : Umbert now enters the sacred world of Caron perfumes. The perfume flows from crystal fountains. In 1934 was born the mythical “For a Man” and the choice is difficult : it will be “The 3rd Man” more racy. Caron 23 rue François 1er 75008 Paris

Etiquette : knowing how to perfume is an art. A perfume is put on the wrists and in the hollow of the elbows, to keep all of its aroma.


Hairdresser 18:00-19:00

Cercle Marc Delacre : Umbert goes to his fetish care center for a moment of relaxation that includes cutting, shaving and facials.

Cercle Marc Delacre 17 avenue George V 75008 Paris

Etiquette : let the hairdresser create for you, or be precise on your desires, he will accept your choice.


Dinner 21:00 – 23:00

The garden and the terrace of the Hotel Bristol are very green, with an excellent French cuisine. Umbert follows the men’s dress code recommended by the management : smart and casual outfit, mandatory jacket, tie not mandatory but preferable. For a gift : a tea set for two from the unique “Histoire Naturelle” collection of birds and butterflies hand painted on Limoges porcelain.

L’Epicure, Hôtel Le Bristol 112 rue du Faubourg Saint Honoré 75008 Paris

Etiquette : a linen jacket is ideal for this restaurant in the summer. To be even more chic, choose a printed suit pocket, be careful pocket and tie must be different.


Cocktail 23:00 

A splendid view, the calm of the Kleber Avenue in August, Umbert joins friends on the rooftop of the Peninsula Hotel, for a tasting of the cocktail menu and lots of laughs.

The Península 19 avenue Kleber 75116 Paris

Etiquette : if the choice of the cocktail is difficult, ask the waiter or tell the bartender to compose it according to what you like.

Day 2

Coffee & Croissants 10:00 – 11:00

The freshness of the interior garden of the Plaza Athenee hotel is so pleasant in the summer … Umbert decides to have a quiet breakfast while browsing through the latest fashion magazines.

Hôtel Plaza Athénée 25 avenue Montaigne 75008 Paris

Etiquette : you can cut the croissants in half, spread a portion of butter, jam, honey as and from the tip.


Exhibition 12:00 – 14:00

The exhibition “In the Tune with the World” follows two complementary paths : “Man in the universe of life” (Humans in the universal living) & the second plunges the viewer into the world of Japanese artist : Takashi Murakami.

Au diapason du monde, Fondation Louis Vuitton 8 avenue du Mahatma Gandhi 75116 Paris (until august 27th 2018)

Etiquette : when entering the different rooms, say hello to the guards, but do not ask them to explain the works, it’s not their job.


Brunch 14:00-16:00

Umbert chooses to have a quick lunch on the spot, admiring the greenery of the Jardin D’Acclimatation.

Fondation Louis Vuitton 8 avenue du Mahatma Gandhi 75116 Paris

Etiquette : The bread is not eaten before the first course is served, even if you are very hungry !


City boat tour 16:00-19:00

Unexpected moment, Umbert joins his friends Diane and Emma for a tour on the mythical Riva boat of the 1960s, to discover Paris from the Seine : champagne on board !!!

Paris Luxury Boat, contact Laurence ( 06 60 16 00 79)

Etiquette : there is an aperitif on the boat : do not throw anything in the Seine, it’s good to preserve our planet.


Dinner 21:00 until late …

Tonight will be a festive dinner with all Umbert friends remained in Paris. To continue the evening, they will enjoy cocktails at the bar L’Herbarium on the roof-top. All the charm of the roofs of Paris.

Hôtel National des Arts et Métiers 243 rue Saint Martin 75003 Paris 

Etiquette : if you do not want to drink wine, do not put your hand on the glass to refuse, but say “no thank you” to the server.

Day 3

Coffee & Croissants 11:00 – 12:00

The party continued late into the night, as often in Paris. Umbert decides to have a quick breakfast at the hotel.

Hôtel Plaza Athénée 25 avenue Montaigne 75008 Paris

Etiquette : when you go to the buffet, take each time a clean plate, the staff will get rid of the one who served.


City moto tour 13:00-16:00

Umbert wants to enjoy the summer and chooses a very original experience to visit Paris, its history and its secrets. How ? Equipped with a vintage helmet, it takes place on board in an authentic sidecar driven by a Gentleman Sider, after choosing the formula that suits him.


Etiquette : know how to listen to the explanations of the guide, do not cut the word especially by saying “me I …”


High tea 17:00 

The weekend ends in his favorite place in Paris. Ideal time before taking the plane, the Ritz Hotel terrace. “The Ritz is the ultimate step before paradise,” said E. Hemingway. French Tea Time, in the luxurious setting of this amazing place. Madeleines, a typical French pastry, served before the Melba Peach, and the tray of 3 floors filled with old-fashioned biscuits. Not to mention the “exceptional tea”. Advance reservations required.

Hôtel Ritz 15 place Vendôme 75001 Paris

Etiquette : do not cut a hot toast yourself. Ask the server to cut it in half.


Summer is ending and already the images and emotions are jostling … September will be rich in discoveries and events, Umbert will make you love the beginning of autumn in Paris.

As a bonus, Umbert offers you the first chapter of his French Etiquette training when you register for this Blog. 

In the meantime, to receive upcoming videos, podcasts, new articles, or all of this regularly updated training, subscribe to the YouTube channel, podcasts on iTunes or directly on this Blog.

Bon voyage !

Umbert de Paris

Umbert June Weekend in Paris (Vidéo)



« Paris is the capital of divine temptations », « Paris est la capitale des divines tentations » Zoé Valdés Romancière

Umbert returns from the CANNES festival, the largest film event in the world. The stars, in famous designer dresses, have walked the famous red carpet behind Cate Blanchett president of the jury.

Umbert’s grandparents were on the same steps in March 1954, while Jean Cocteau was president of the jury.

Her grandmother in a long black dress, silver bodice, her grandfather in gala dress and white gloves.

The magic of Cannes is always present, the emotions too …

Umbert shares with you his June Week-end in Paris, and helps you discover the newest and very chic hotels, restaurants, cafés, bars, shops, hairdressers, shows and exhibitions in the City of Lights, as well as his French étiquette advices.


When travelling to Paris Umbert recommends the travel guid Lonely Planet Paris. He likes it because it gives you a lo of details about the culture, monuments, maps, and other cool spots.You can buy it directly from link.

Day 1


1910, in the heart of Saint-Germain-des-Prés, was inaugurated the hotel Lutetia which offers to Parisian its magnificent facades Art Nouveau. The Lutetia will become the cultural center of the left bank, not to mention the proximity of the first department store “Au Bon Marché”. In 1930, the intellectuals were there : Hemingway, Saint Exupéry, Beckett, they made this place the center of the literature in Paris. 1950 : the jazz years give a new vibe. 2018 : after 4 years of renovation, the magic is still alive, the palace is reborned and Umbert is one of the first guests to stay in its sumptuous rooms. Hôtel Lutetia 45 boulevard Raspail 75006 Paris

Etiquette: if you arrive or return late to the hotel, 
customers are already sleeping:

- Do not talk with your friends in the hallway

- Do not slam the doors

- Lower the sound of the TV.


Brunch 14:00-16:00 

To escape, during lunch, the agitation of the Boulevard Saint-Germain, Umbert likes the interior courtyard of Ralph’s, where the water fountain murmurs. It is a parenthesis of elegance and refinement. Inside, a cozy atmosphere, an opulent Ralph Lauren decoration, very comfortable, a background of Sinatra music, remember the time of the Oak Room at the Plaza in New York. Umbert recommends lobsters, crab cakes or Saint Germain burger, while tasting selected wines. Ralph’s 173 boulevard Saint Germain 75006 Paris

Etiquette : enter and wait for the butler to place you.


Shops & hairdresser 16:00-19:00

“The cathedral of modern commerce” already wrote Emile Zola about this first store, founded in 1838. Umbert starts a shopping session and discovers the 100% French brands that Parisian loves :

  • Commune de Paris 1871 : a strong identity for this brand dedicated to the new dandy, sophisticated and a little insolent.

  • Balibaris : casual-chic trend, clean design, easy to wear.

  • Isabelle Marant : exclusives for man from the world famous designer for Le Bon Marché.

  • Guerlain : Umbert has his own perfume custom made. An exclusivity at Le Bon Marché : choose your fragrance, the color of the bottle, its size, the color of the engraving, as well as the ribbon. As a gift a travel bottle. Umbert recommends the perfume “Voyou D’Arsène Lupin”.

– Umbert takes advantage of the presence of the polisher to refurbish his « Richelieu ». Only shoe polishers of Paris have the art of maintaining with quality products.

Umbert takes the opportunity to go to the barber and hairdresser La Shaperie . It begins with the “Bullfrog” beard oil treatment, and the “Triumph and Disaster” moisturizer, which is an exceptional product.

Le Bon Marché 24 rue de Sèvres 75007 Paris

Leaving Le Bon Marché Umbert goes towards the shops of Saint Germain-des-Prés, and particularly :

Fusalp : in 1952, the Fusalp brand launched its ski outfits, highlighting the French elegance, with a sleek, slender, yet sporty line. Fusalp will be a partner of the French Olympic Ski Team from 1964 to 1972. The summer 2018 men collection, whose waterproof material has just been created in collaboration with the NASA, goes from light jackets to polos, and stays in the tradition of casual-chic style. Fusalp 155 bd Saint Germain 75006 Paris

L’Egoïste : created in front of the Atlantic Ocean, these clothes have a quirky chic design, and the “preppy” style of France west coast. Boutique Bernardin 9 rue des 4 Vents 75006 Paris

Etiquette : before entering a shop, hold the door to people coming out.


Dinner 21:00 – 23:00

In 2015, Hélène Darroze is honored “World’s Best Woman Leader” in the « World’s best” ranking. For her, cooking is a family affair, Hélène Darroze being the 4th generation of restaurateurs. She selects products from France south west with care. Umbert loves the oysters, the Kristal caviar, the southwest foie gras, the Landes asparagus and the lobsters from Britany. At the end, he savored the vintage Armagnacs preserved by the family. La Salle à Manger Hélène Darroze 4 rue D’Assas 75006 Paris

Etiquette : the towel should not be tied around the 
neck, shirt or belt. It must stay on your knees, except to wipe your lips before drinking, so the glass is not dirty.


Cocktail 23:00 

A cozy decor, with brick-walls, a library, which charms the international clientele of Saint-Germain. Umbert loves their cocktails, especially the “Mazarin” specialty with champagne and red berries. Jazz atmosphere on weekdays, and a DJ during Friday and Saturday  from 10pm to 4am, for a clientele of dandies and pretty girls. Prescription Cocktail Club 23 rue Mazarine 75006 Paris

Etiquette : the champagne alone is drunk with great sips, the cocktail is sipped.


Day 2

Coffee & Croissants 10:00 – 11:00

In 1855, the store “Les Deux Magots” becomes a café and keep the same name. « Magot » means “Far East figurine”. On the inside wall are 2 statues depicting Chinese mandarins from the time when the store was selling silk goods. Picasso, André Gide, André Breton will make this place famous. One of the oldest cafes in Paris,  always attracting the world of arts, literature and fashion. Les Deux Magots 6 place Saint Germain des Prés 75006 Paris 

Etiquette : when you drink coffee or tea, do not leave the spoon in the cup. When you're done, put the cup and spoon on the little plate.


Exhibition 11:00 – 14:00

The exhibition not to be missed, thanks to its originality. It’s a revolution ! Can a robot create a piece of art ? What is the place of artificial intelligence in the artistic creation? An interactive tour and thoughts on “Robotic art”. Artists create algorithms and robots, which themselves create the work that is released. The work becomes a spectacle always varied and different, and the artificial intelligence interacts with the environment where the work is created. The exhibition shows us that the human body and its intelligence are already obsolete. Artists & Robots, Le Grand Palais 3 rue du Général Eisenhower 75008 Paris

Etiquette : do not criticize loudly the works if you don’t like them. Say it in a low voice or go out.


Brunch 14:00-16:00

Then Umbert enjoys a delicious sea meal at this fish and seafood bistro, where the cuisine smells the sea and fishing ports. A marine, fresh, chic and Parisian decoration. Bistrot de Marius 6 Avenue George V 75008 Paris 

Etiquette : to eat oysters with elegance, it is necessary to take the shell in the left hand, to unhook the flesh with the oyste fork, to suck it with the water from shell without making noise.

City tour 16:00-19:00 

On a beautiful Parisian day, Umbert decides to walk the streets of Saint Germain, where each address, each angle has a story. He dwells on :

  • Chanut bookstore : old books specialist. 41 rue Mazarine 75006 Paris

  • La Chambre aux Confitures : offers a large choice of homemade jams with local products from France. 20 rue de Buci 75006 Paris

  • La Maison des Millésimes : where Umbert selects each season the best Bordeaux shipped directly where he wants them. 173 boulevard Saint Germain 75006 Paris
Etiquette : when visiting a church, please respect the place. It is better to not speak out loudly.


Dinner 19:00 – 20:00

Located right in front of tonight’s theater, Umbert chooses a young and casual place, where he will find small dishes to share with his friends, for a light dinner. Hotel des Grands Boulevards 17 Boulevard Poissonnière 75002 Paris 

Etiquette : do not put elbows on the table while eating.


Show 20:00 – 23:00 

The show is in English. You love Paris but you think that Parisians are … different? You are completely right ! Do you need help to understand Parisians? Do not wait and come to the training approved by more than 500 000 spectators ! Olivier Giraud will teach you everything you need in Paris ! After the show, you’ll act like a real Parisian in every situation encountered during your trip : taxi, metro, restaurant, shop, night club… Enjoy a night out in the heart of Paris surrounded by Parisians and a multicultural audience ! How to become a Parisian in one hour, Théâtre des Nouveautés 24 boulevard Poissonnière 75009 Paris 

Etiquette : in private theaters the tip is 3 to 5 euros.


Cocktail 23:00 

For tonight last drinks, Umbert chooses an address full of history. Jim Morrison, Grace Kelly and Liza Minelli loved this place, which became legendary because of Oscar Wilde, who spent hours there, under the name of Sebastian Melmoth ! Mick Jagger used to share the rounded banquette with his friends. Jonny Depp or John Penn also have their habits. Jane Birkin honors the place with regular visits. Le Bar de L’Hotel 13 rue des Beaux-Arts 75006 Paris 

Etiquette : the fruits in decoration are not to be 
eaten unless they are presented on a skewer.


Day 3

Brunch 13:00 – 15:00

One of the biggest Parisian brunch, served in a lounge that opens on a terrace and an indoor garden. Umbert loves this casual-chic brunch arranged with several buffets : breakfast, cold buffet, hot buffet, barbecue, sweet buffet. Le Fouquet’s 46 Avenue George V 75008 Paris 

Etiquette : to call the staff, say "sir" without speaking too loudly, and without making big gestures.


City tour 15:00 – 17:00

Umbert takes the time for a walk to visit the 8th district. He enters at No. 24 rue Boissy d’Anglas to discover “The Royal Village », a small street created in 1725 that has kept all of its charm.

He then goes outside to the Royale street to visit the Madeleine Church where he can admire the work that began in 1763 and lasted 85 years … because of the political changes. Inside, he admires the monumental organs.

Then he stops at number 3 of the Place de la Madeleine, where the chocolate artist Patrick Roger does amazing chocolate sculptures ! Surprising ! He will bring back a gourmet gift to his friends. Patrick Roger 3 Place de La Madeleine 75008 Paris  

Etiquette : on the sidewalk, the lady is always walking by the wall, and the man on the other side.


High tea 17:00

The “taste of feast”, the tea-time of the palace is a unique tasting moment, taken in the winter garden that opens on the main courtyard. Umbert chooses the menu “Moment of Relaxation” which allows to taste the “Croque Monsieur”, followed by pastries and travel cakes. The Paris-Brest Peanuts is divine ! Among a large selection of teas, the “Pu’er Tonka » is a grand cru, accompanying divine chocolate pastries like Le Lupor. Le Jardin D’Hiver, Hôtel de Crillon 10 Place de la Concorde 75008 Paris 

Etiquette : pastries are served and eaten with a knife and a fork. The biscuits can be soaked with fingers in the coffee, not in the tea. The dessert spoon is used 
to eat fruit pieces.

The summer beginning was charged with emotions for Umbert : culture, sport, visits and gastronomy. Next month he will share with you July great moments …

Sign in to download for free the 1st chapter of FRENCH ETIQUETTE : blog.

And to get the next videos, podcasts, articles, or all of the training updated, you can subscribe to Umbert’s YouTube channel, to his podcasts on iTunes or directly to his blog.

Bon voyage !

Umbert de Paris

Paris loves you … (Vidéo)



Umbert represents the French way of life, and is the quintessential example of the gentlemen etiquette. 

He’s a Parisian dandy that everybody envies. 

As a modern aristocrat, he advises other men about how to act and have the best time during their weekends in Paris. 

Sign in to download for free the 1st chapter of FRENCH ETIQUETTE : blog.

And to get the next videos, podcasts, articles, or all of the training updated, you can subscribe to Umbert’s YouTube channel, to his podcasts on iTunes or directly to his blog.

Bon voyage !

Umbert de Paris


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